A mobile app’s first few weeks can make or break its long-term success. A bug-free launch and a user experience that prioritizes the needs of customers will ensure that users return to an app for years to come. A well-executed marketing plan can help amplify that return by bringing new users to your app in the most cost-effective way.
In the app stores, standing out isn’t easy: there are already more than 3.3 million apps in both Google Play and Apple App Store (as of 2024). Thorough pre-launch planning is crucial to ensure that your app is set up for success, from developing clear product goals to creating targeted user personas and performing comprehensive market research.
Optimize your app’s name, description, and keywords for the best possible app store rankings. This can take a little time, but it’s an important step to ensure that your app will be found by receptive audiences.
Start building interest in your app before it’s officially launched by sharing behind-the-scenes content, sneak peek videos of your app features, and countdown posts on social media, TikTok, or wherever your audience hangs out. This will also give you a chance to address any early user feedback and make any necessary changes before the app goes live. You can also use a landing page to promote the app and collect email addresses of interested prospects.