A news alert is a notification sent to a user when content changes on the web. It can be set up for any keywords or topics and is especially useful for monitoring brand mentions or competitor activity.
Google Alerts is a free service that monitors new content on the web for the terms you specify. When it finds matches, it sends you an email notification. It’s easy to use and is very convenient for businesses that need to know about their brands, products, or even their own name appearing online.
In addition to search terms, you can select the types of content you want to monitor: news articles, blogs, web, or comprehensive (which includes all of them). You can also filter by language and region for more targeted results. You can get your alerts delivered as often as every time new content appears, or as frequently as once a day or once a week.
You can use alerts to keep track of your own mentions, but it’s important not to rely on them too much or you could be swamped by notifications. Instead, consider using specialized media monitoring tools to gain more in-depth insights and more detailed analysis of the data you receive.
Create a media alert, also known as a media advisory, to publicize your local Lights On Afterschool events. These one-page announcements are designed to convince reporters that your event is a genuine news story worthy of coverage. Be sure to include the “who, what, when, where, and why” of your event, focusing on the information that makes it relevant to a local audience or reporter.